The idea behind the narrowcasting philosophy is constant conversation with our customers and the people we are trying to deliver the message. In order to more express this in easier terms is just like what is happening with the financial and stock market world today. Either we go to the TV, Cable news and the internet on a day to day basis we see the arrows on the trading floors about the stock market.
So if someone was not financially educated then for them ok it's up today or it's a disaster again today. Narrowcasting is just like special companies on the financial markets or if you click on a particular category about money. Then interactively you will get more details and information on what is really going on. In some cases, some analyst and experts will described on what cause the markets to react that way.
This is why throughout these years what we have learned at http://www.affordable-booksonline.com is that we have to be personalized no matter what. Going virtual is hard because it's similar to just having a script or a call center operator with a specific answer to a particular question. Even with the greatest video and chat technology out available, I still did not believe in this because of the integrity of staying personalized. How are we able to know if one person thinks the same way as another unless we have so much information being a regular client. More often, people that asked questions are not familiar so we can just assume what exact answer we need to give just because the bosses have set the standards way ahead.
We also believe in permission based marketing philosophies which means that if someone has already informed us that they don't want to get further information then they need to be taken off the database. Another thing is that there are particular customers that want a specific kind of information that is relevant for them. Email marketing campaigns are great web tools today but it can only be effective if the reader wants the information.
As in the world of blogging today, the content must be highly targetted to alerts and notifications of the particular subject or blog. What is happening is that just because blogging has been widely spread all over the web as a great market niching tool, bloggers are either blasting with whatever content or feed they can generate so they can prove that they are updated and recent. The value of content has something to do with originality, creativity and passion. Believe me, even though if your blog is one year old as long as you are still updating it with great content so you can be highly interactive with your readers then your blog is still considerably successful.
Narrowcasting has also some way of empowering the reader on how they want to get the information. Either it be on the RSS, Atom, Internet, Live Stream, Text messaging or Live Feeds. It's just like watching TV shows. If we want to watch sports we go to sports channels like ESPN, if we want a public service information, we go to PBS, current events like CBS, NBC and Fox. Then sometimes we want just pure entertainment then we go AOL, Insider or Extra. How economics affects this is just like either which channel, radio station, newspaper and online you see the same advertisement from mega giants. There are ways to using narrowcasting even though certain companies have the only advertising budgets, they can always create a different way of reaching, be more creative and deliver reasonable content.
So in final, my take on using "affordable" must be living to the real reality. When is $100 and more considered affordable when there are so many people homeless and hungry on the streets today?
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